We use a simple framework I call the syllabus method to package a map out a premium offer and I would do it in just a weekend. And I call it the syllabus method because I discovered this back when I was a public school teacher. At the start of the semester, I didn't sit down and create every single lesson plan from day one till the final exam. That would have taken forever, and honestly, most of it would have changed based on how the students responded anyway. Instead, all I created was a syllabus, a simple outline of what we would cover, in what order, and what the core learning outcomes would be. Then I built each lesson as it was needed based on real-time feedback from what my students actually needed. I've built so many premium offers this way because you can start selling immediately, and it's the exact approach I now recommend for all of my students. Your offer should be about transformation, not about deliverables or content. Your clients are not paying for how many videos you have. They’re paying for an outcome.
The problems with building an offer before you sell it are many.
It Takes Weeks (or Months) to Build — Without Proof It’ll Sell
You spend all your time recording videos, designing modules, uploading content… before you’ve validated that anyone will pay for it which means You Risk Wasting Time, Energy, and Momentum
Because even if you do build something incredible but still hear crickets. That’s a crushing blow to confidence
You Get Stuck Getting Ready to Get Ready, but Never Go Anywhere
Most course creators fall into perfectionism. They never launch because they’re still editing, tweaking, or second-guessing. Big mistake. It’s way better to get paid first and build as you go because #1 you’re motiviated with real clients and money in the bank and #2, you're not assuming what your audience wants, which brings us to the next problem
When you build your offer before selling it, you’re guessing what people want
But when you build it with a real cohort of paying clients, their questions, feedback, and their needs shape the content in a way that makes it 10x more valuable.
You discover what actually matters to your market, and in the end, you have a far better product, future clients get better results, which means you get more testimonials and it’s way easier to scale.
You Burn Weeks Instead of Making Sales After a Weekend of and a simple strategy
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