The problems with low ticket are many which is why we avoid using them in the Weekend to Wealth program (especially for beginners).
For one thing, they're Often Designed to Lose Money Upfront
- Known as “loss leaders” — priced to acquire leads, not generate profit
- Ads rarely break even on the front-end
- The real profit comes from a rock-solid backend and a proven upsell path which means
- You have to Build a funnel system for the upsell path
so you spend a LOT of time on something that might not even be profitable
If Don’t Have the Volume, Backend, Time or the cash cushion, you’re putting yourself in a very dangerous position
- Big marketers can afford to lose $500/day because they’ll make $50K on the backend, but here’s the thing …
it might take weeks or even months before you re-coop that front end spend.
the big businesses you see doing this have enough cash flow to give them a runway where they can bridge that gap between loss leader and back end profit. - So if your business doesn’t have an upsell path, email sequences that convert, a backend offer that’s already doing $50k-$100k per month, A list/audience to nurture over time
Then what you’re gonna have is not a loss-leader, it’s just… a loss
It attracts the most demanding, high-maintenance people. If you sell $17 offers… you’re gonna get $17 buyers
It Trains Your Audience to Devalue You
- Those people become your brand’s baseline expectation
- And then when you try to sell something premium, you’ve cornered yourself
And worst of all, low ticket offers pisses off and repel the best buyers. For one thing, they think … if I needed all that extra stuff in the upsell, why didn’t you just sell it to me to begin with and for another …
Starting with premium is actual what many of the most successful companies in the world do.
Take Apple and Tesla as just two examples. They Build their Flagship First and Then Added In-Roads & Complexity later.
Apple didn’t start by selling 99¢ songs on itunes. They started by building a premium, flagship product that proved their value (the macintosh and macbook comptuers … these were premium, category-defining offers)
Once that was working, then they built in-roads to expand their reach with smaller, more accessible tools:
iPod
iTunes songs
iPhone
tablets
They earned trust with a premium experience first, then created smaller "in-roads" that allowed people to enter the ecosystem more affordably — without lowering the brand standard.
Tesla is another good example …
First the roadster and the model S and later on came the more affordable, scalable versions like the model 3 and now powerwalls and solar roofs and other accessories.
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